OVERVIEW
SoFi is a modern finance company helping people achieve financial independence with tools for borrowing, saving, spending, investing, and protecting their money—all in one app. From student loans to investing, SoFi is redefining how people manage their money.
CHALLENGES
SoFi’s manual QA and siloed processes made it difficult to detect risks or act on members’ feedback at scale.
SOLUTION
The company adopted Observe.AI to automate its QA processes, uncover important insights, and connect workflows across teams.
FOUNDED
2011
HQ
San Francisco, California